What is UX Design
Hey in this blog you're going to find out what UX design actually is.we're going to share some practical examples of good UX design and bad UX design define what it really is and what it looks like in the real world.
My name is Avinash, i'm going to share some personal insights and stories and real examples of good and bad UX design. From my experience in the industry before we get started while you're reading this blog if you have any questions about the terms or examples i use please put them in the comments below and we'll answer them as soon as possible.
Let's start with talking about what UX design actually is UX stands for user experience and the wikipedia definition of design is to plan the construction of an object activity or process. basically how something looks and works so UX design or user experience design is to plan how something looks and works to make the activity of using it easy and enjoyable.
There are three main factors in UX design first it must meet the user's needs it must also be easy to use and easy to learn and it must give the user control and freedom and as an added bonus it should also surprise and delight let's look at these in a bit more detail.
The first factor is meeting the user's needs this mean that whatever the user came to do using your product or service you must make sure that they're able to achieve that outcome as an example in an online food delivery service the user has come to get food delivered within a certain time so simply put this first factor means that you deliver on those needs and the person gets the food on time to their house.
The second factor is that your product or service is easy to use and easy to learn going back to the food delivery example this means that you would find it easy to browse and find the food you want put in your address specify the time and complete the order and the easy to learn part means that even if you've never used this service before you know exactly what to do and it's just as easy as though you've done it 100 times.
The third factor is that the user should always have control and freedom in the process in the food delivery example again this means that they could change their mind about the food or even cancel or reschedule during the process and the added bonus factor number four surprise and delight in the food delivery example this might mean getting a free voucher for your next order or that the delivery person greets you with a warm smile and a thank you for using their service something that really makes you feel special and want to use that product again.
The core of UX design is that it's all about the user products that don't have good UX design aren't taking the user's needs into consideration taking into account the user's needs and motivation and giving them a great user experience leads to more exciting and valuable products and services the reason why businesses all over the world are starting to realize the value of UX design is because when you give users a good experience they're more likely to share and come back and use your service again and again.
We've been talking about good UX design and bad UX design but what does that really look like in the real world to put this in a context we're all familiar with think about microwaves when was the last time you were at someone else's house and tried to use their microwave and couldn't quite figure out exactly what you needed to do think about all the different ways you can interact with microwaves there are buttons and dials and knobs and digital screens and it can be hard to figure out how to achieve the simple task of heating food when you don't know exactly how to use the device that's in front of you this is what we're talking about. When we say bad UX design conversely let's look at an example of good UX design take the humble toaster its simple function is to heat bread into toast just the way you like it making toast is a really simple activity but it can be an imperfect eye when the bread isn't toasted quite enough you usually need to guess how long to put it back in for this is where great UX design comes in where the UX designer has understood the frustrations and needs of the user and invented a button called just a bit more this removes the element of guesswork for the user and creates a delightfully successful experience.
So hopefully i've given you a better understanding of what UX design actually is it's an incredibly creative and rewarding profession that allows you to improve the lives and experience of real people if you have any questions about the terms definitions or stories i've shared please ask a question in the comments below and we'll get back to you as soon as possible i hope you've enjoyed this blog.
Thank You!
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